Jin Kang, Branding Brahmin
Jin is a passionate, dynamic brand builder and recent founder of Lapis, a marketing agency based in New York City. We are lucky to have her as an important member and part of the art & culture dialogue at Victory Club. With us, she shares her recipe for Ikura Don -- and her unique take on creating a relatable & memorable brand:
Branding is about breathing life into a character that your customers will relate to. Imagine your brand as a person - with dreams, purpose, passion, and personality. The way your brand walks, talks, looks, and behaves impacts the relationship your customers will have with your brand. Of course, social media is a great way to make your brand come alive. The more personable communication you have with your customers, the more likely your brand will grow to be their friend.
-- Jin Kang